STRETCH:

Senior Product Line Manager

FA24 - M NSW Tees

As a part of a Stretch assignment, I was able to further develop my skillset as a Senior Product Line Manager and manage the product creation process for FAHO24 NSW Tees. I was able to brief in the season and manage the creation process until our buy ready deadline where the product is fully baked. This was very different from my stretch in M PERF since the consumer was completely different. That being said, I feel like I was able to approach this season with confidence because of my previous experiences. It was truly a privilege to lead the team! A highlight from this season to me was getting to see product I briefed in sitting in our flagship store in Harajuku, Tokyo!

STRETCH:

Senior Product Line Manager

HO24 - M NSW Tees

As a part of a Stretch assignment, I was able to further develop my skillset as a Senior Product Line Manager and manage the product creation process for FAHO24 NSW Tees. I was able to brief in the season and manage the creation process until our buy ready deadline where the product is fully baked. This was very different from my stretch in M PERF since the consumer was completely different. That being said, I feel like I was able to approach this season with confidence because of my previous experiences. It was truly a privilege to lead the team! A highlight from this season was our pack of tees that we created for an elevated consumer. This rose tee resonated really well with consumers! This was also our first season bringing back graphic hoodies for our team, so of course, we created one to tie to this tee!

COMING SOON…

COMING SOON…

STRETCH:

Senior Product Line Manager

FA23 - M PERF Tees

As a part of a Stretch assignment, I was able to further develop my skillset as a Senior Product Line Manager and manage the product creation process for FAHO23. I was able to brief in the season and manage the creation process until our buy ready deadline where the product is fully baked. It was truly a privilege to lead the team and I was excited to see our product sitting in retail! The golf tee and Ja Morant tees for the season were a couple of highlights from the season.

STRETCH:

Senior Product Line Manager

HO23 - M PERF Tees

As a part of a Stretch assignment, I was able to further develop my skillset as a Senior Product Line Manager and manage the product creation process for FAHO23. I was able to brief in the season and manage the creation process until our buy ready deadline where the product is fully baked. Having underwent the same process for FA23, I felt that I was able to learn from any mistakes made in that season and expand on my foundation of skills that I developed in the previous season. I approached this season with more confidence and was proud of what our team was able to create. This “Ridin’ Birdie” tee was definitely one of my favorites from the season.

STRETCH:

Senior Product Line Manager

SP24 - M PERF Tees

As a part of a Stretch assignment, I was able to further develop my skillset as a Senior Product Line Manager and manage the product creation process for SP24. I was able to brief in the season and manage the creation process until our FDR, or Final Design Review. This was the final season of my stretch in this Senior PLM role for M PERF Tees, so it definitely was a bittersweet season. One of my favorite highlights from this season was this Lebron Tee that we made as a part of his apparel collection for SP24. I was amazed and it was an honor to see him wearing it on court!

Mizuno Sportstyle: Desert Meditation Pack

While managing Sportstyle for Mizuno USA, this was another pack of footwear that I was able to plan and merchandise for the US market while at Mizuno. In terms of the work I was able to do on this pack while with Mizuno, I was able to interview consumers to determine market interest for Sportstyle in the US, merchandise by creating a line plan for this pack, and finally, create a financial plan containing expected revenue and net profits based on the amount of units we had forecasted.

Mizuno Wave Prophecy Sorayama

A collaborative project between Mizuno and Hajime Sorayama, a legendary Japanese artist, that utilized the unique Wave Prophecy silhouette from Mizuno. This was the first project I was able to be a part of in regards to bringing it to Mizuno USA. I was able to be a part of discussing how we wanted to distribute the product, creating marketing briefs for the product, and planning the Product Launch Week social media plan.

Mizuno Sportstyle: Food Street Pack

While managing Sportstyle for Mizuno USA, this was the first pack of footwear that I was able to work on. In terms of the work I was able to do on this pack while with Mizuno, I was able to dictate the digital marketing direction for the product by selecting the images and marketing channels we would use for the launch, merchandise and create the line for the US, and finally, create a financial plan containing expected revenue and net profits based on the amount of units we had forecasted.

Capstone Project: The Coefficient

This was a capstone project that was completed during my time at the Sports Product Management Master’s Program at the University of Oregon. Made up of 6 individuals, we were put into product teams, and tasked to create a brand and product based on consumer insights we gathered. As a team, we went through all steps of the product lifecycle, beginning with ideation, and ending with a market ready product.

University of Oregon: Sports Product Management Marketing Team

During my time at the Sports Product Management Master’s Program at the University of Oregon, I was a part of the Student Marketing Team. As a team, we were responsible for not only managing digital marketing platforms used by the program (ex. Instagram, YouTube, LinkedIn, etc.), but also creating the content posted on those platforms as well.

Product Development Class: Mizuno Wave Rider Reverse Tech Pack

For our Product Development class at the Sports Product Management Master’s Program, we had to create a reverse tech pack. Many products in the industry are created while referencing tech packs. Due to this, for the assignment, we were given a pair of Mizuno Wave Rider 20s, and tasked to breakdown and reverse engineer the product. After doing so, we were tasked to create a tech pack based on what we found.

Concept Artwork for Shoes/Jerseys

Around 2019, I grew to enjoy drawing and began creating digital artwork on my iPad using Procreate and Affinity Designer. One of my passion projects is to create concept artwork for footwear and jerseys. I loved the ability to tell stories through product by utilizing different materials and colors, and wanted to begin drawing what I imagine some concepts could look like in the industry.

Hitobito - Minimalist Portraits

While 2020 was full of many challenges, it was full of new discoveries as well. I rediscovered my love of drawing and creating digital artwork, and wanted to create a series of art based around minimalistic portraits. SERIES was inspired by friends of mine or athletes that I admired. SONATA was inspired by artists who’s music I resonated with. Finally, in between the two series, I did a tribute piece to Chadwick Boseman inspired by the legacy he left behind on the film industry.